SearchCap: The Day In Search, August 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations...
View ArticleThe Evolution of SEO Metrics by @sams_antics
If you invest in SEO in any way, shape or form, then you’re almost certainly using some sort of metric to track the success of your campaign. The real question is this: Which metrics are you tracking,...
View ArticleAd Copy Optimization: Have We Been Doing It Wrong? by @PPCJoeC
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing more 1’s and 2’s). Obviously, the latter...
View ArticleTrack Conversion through Facebook by @0070chandan
Many people don’t like using Facebook as a marketing tool, because they don’t see the value or ROI. It turns out you can track conversion through Facebook using their Facebook Conversion Tracking...
View ArticleThink AdWords Doesn’t Work? Here’s What You’re Doing Wrong by @LarryKim
It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you, eBay). We also hear it a lot from...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View ArticleA New Geo-Targeting Best Practice: Segment Out Location Types into Separate...
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google...
View ArticleQuick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by...
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60...
View Article6 Tips For a Stronger Mobile Presence on Search Engines by @Rocco_Zebra_Adv
Credit: Author created with Screenshot from Adwords.Google.com Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes...
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